GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Issues of Theory and PracticePhilological Sciences. Issues of Theory and PracticeManuscript

Archive of Scientific Articles

SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. 9. Part 2. P. 204-208. ISSN 1997-292X.
SCIENTIFIC AREA: Study of Art
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

PROBLEMS OF APPROPRIATION: SIGNIFICANCE OF AESTHETICS OF MASS CULTURE AND IMAGES OF ADVERTISING IN JEFF KOONSS ART

Shchetinina Nataliya Vladimirovna
Saint Petersburg State University


Abstract. The article deals with the significance of the aesthetics of mass culture and the images of advertising in the creativity of Jeff Koons. The scientific novelty of the work is in the identification and analysis of J. Koonss strategy on the creation of the universal language understood by general audience, in which the images of art history are re-formulated. The author proposes to shift the emphasis from the critical component of appropriation that is typical for the existing researches to the problem of the interpretation of art works, which are created by means of the appropriation of the images of mass culture and advertising.
Key words and phrases: , , , , , , appropriation, Jeff Koons, mass culture, advertising, modern art, aesthetics.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Bart R. Sistema mody. Stat'i po semiotike kul'tury. M.: Izdatel'stvo im. Sabashnikovykh, 2003. 512 s.
  2. Bodriiyar Zh. Sistema veshchei. M.: Rudomino, 2001. 220 s.
  3. Krauss R. Podlinnost' avangarda i drugie modernistskie mify. M.: Khudozhestvennyi zhurnal, 2003. 318 s.
  4. Rykov A. V. Iskusstvo modernizma: osnovnye printsipy // Vestnik Sankt-Peterburgskogo universiteta. Ser. 2. 2011. Vyp. 4. S. 51-57.
  5. Baudrillard J. The Conspiracy of Art. Cambridge, MA: The MIT Press, 2005. 232 p.
  6. Buchloh B. H. D. After Laughter // October. 2009. Vol. 129. P. 13-50.
  7. Buchloh B. H. D. Drawing Blanks: Notes on Andy Warhols Late Works // October. 2009. Vol. 127. P. 3-24.
  8. Buskirk M. Commodification as Censor // October. 1992. Vol. 60. P. 82-109.
  9. Crow T. The Absconded Subject of Pop // RES: Anthropology and Aesthetics. 2009. 55-56. P. 5-20.
  10. Foster H. At the Whitney // London Review of Books. 2014. Vol. 36. 15. P. 22-23.
  11. Foster H. Return of the Real: The Avant-Garde at the End of the Century. Cambridge, MA: The MIT Press, 1996. 299 p.
  12. Jameson F. Postmodernism, or The Cultural Logic of Late Capitalism. Durham: Duke University Press, 1991. 438 p.
  13. Krauss R., Hollier D. and others. The Reception of the Sixties // October. 1994. Vol. 69. P. 3-21.
  14. McLuhan M. Understanding Media. N. Y.: Routledge Classics, 2001. 394 p.
  15. Pearlman A. Unpackaging Art of the 1980s. Chicago: University of Chicago Press, 2003. 230 p.
  16. Rondeau J. Woman in Tub // Art Institute of Chicago Museum Studies. 2008. Vol. 34. 1. P. 44-45.
  17. Schneider E., Siegel K., Sischy I. Jeff Koons. Cologne: Taschen, 2009. 592 p.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

2006-2019 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru