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Abstract. The theoretical aim of this article is to identify the conceptual basis of the film "Berdman" (2014). The authors suggest an image-notion "death of subject" for its designation and come to the conclusion that in the present conditions, in spite of the proclamation of complete freedom in art, the possibility of a personality’s self-expression is annulled. The practical result of this study is a discussion of a most important philosophical problem - the position of a creative person in the modern society, which is carried out with students on the basis of the film material.
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Key words and phrases: визуальное мышление, концептуальная основа, положение творческой личности в современном обществе, "смерть субъекта", отсутствие подлинной реальности, утрата личностью идентичности и субъектности, приоритет виртуальной реальности над техногенным субъектом, смешение "высшего" и "низшего", Абсолют как источник высшего смысла действительности, бессубъектная реальность-виртуальность, visual thinking, conceptual framework, position of creative personality in modern society, "death of subject", absence of true reality, loss of personal identity and subjectivity, priority of virtual reality over technogenic subject, mixture of "superior" and "subordinate", Absolute as source of the highest sense of reality, subjectless reality-virtuality
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Русский
