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Issues of Theory and Practice
. Tambov: Gramota, 2016. № 7. Part 2. P. 194-198. ISSN 1997-292X.
SCIENTIFIC AREA: Philosophical Sciences
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SEMIOTICS OF VISUAL IDENTITY OF REGIONAL BRANDS OF THE REPUBLIC OF BURYATIA

Kharanutova Ekaterina Innokent'evna
East Siberia State University of Technology and Management


Abstract. The article is devoted to the semiotic analysis of the visual identity of the regional brands of the Republic of Buryatia. On the basis of scientific explorations in the field of semiotics made by Ch. Peirce and Ch. Morris the author proposes a methodology for the study of commercial companies logos. The paper carries out a semiotic analysis of the logos of seven producers of the Republic of Buryatia. According to the results of the study a number of recommendations to improve the effectiveness of the visual identity of regional brands are given.
Key words and phrases: визуальная айдентика региональных брендов, логотипы, семиотика, семантика, синтактика, прагматика, национальная специфика, региональные символы, visual identity of regional brands, logos, semiotics, semantics, syntactics, pragmatics, national specificity, regional symbols.
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