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SOURCE:   Pedagogy. Issues of Theory and Practice. Tambov: Gramota, 2019. № 3. P. 101-106. ISSN 2500-0039.
SCIENTIFIC AREA: Pedagogical Sciences
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https://doi.org/10.30853/pedagogy.2019.3.20

FORMATION OF LEARNERS’ FOREIGN LANGUAGE COMPETENCES IN FOREIGN LANGUAGE CLASSES AT A TECHNICAL HIGHER EDUCATION ESTABLISHMENT (BY THE EXAMPLE OF AN ADVERTISING VIDEO)

Chumanova Natal'ya Aleksandrovna, Erenchinova Evgeniya Borisovna
Industrial University of Tyumen


Submitted: 22.08.2019.
Abstract. The article examines general cultural, general professional and universal competences within the disciplines "Foreign Language", "Foreign Language (Professional)" and "Professional Foreign Language" for technical specialities of the Bachelor’s and Master’s degree level at a non-linguistic higher education establishment. The authors introduce a technique to work with advertising video materials and propose a series of related exercises. The paper provides recommendations concerning the choice of an advertising video for educational purposes, discusses advantages and shortcomings of advertising videos as authentic information sources in foreign language teaching.
Key words and phrases: рекламный ролик, коммуникация, общекультурная компетенция, общепрофессиональная компетенция, универсальные компетенции, преподавание иностранного языка, advertising video, communication, general cultural competence, general professional competence, universal competences, foreign language teaching.
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