INTEGRATIVE APPROACH TO DEVELOPING PROFESSIONAL COMPETENCES OF MASTER’S DEGREE STUDENTS OF "ADVERTISING AND PUBLIC RELATIONS" DIRECTION UNDER CONDITIONS OF MULTICULTURAL DIGITAL COMMUNICATION
Karnaukhova Alena Amirovna
M.K. Ammosov North-Eastern Federal University
Submitted: 15.09.2019
Abstract. The article actualizes the problem of developing professional competences in informational educational environment under the conditions of multicultural space. The author describes peculiarities of educational process at the Department of Advertising and Public Relations of M.K. Ammosov North-Eastern Federal University under the conditions of education digitalization. The paper justifies the necessity of the integrative approach, identifies and characterizes active learning technologies providing realization of the integrative approach. Problem-based informational teaching is considered the most productive one.
Key words and phrases: интегративный подход, информационная образовательная среда федерального вуза, реклама и связи с общественностью, проблемно-информационный метод, электронный проект, integrative approach, informational educational environment of federal higher education establishment, advertising and public relations, problem-based informational teaching, electronic project
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