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SOURCE:   Manuscript. Tambov: Gramota, 2019. № 5. P. 188-192. ISSN 2618-9690.
SCIENTIFIC AREA: Study of Art
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https://doi.org/10.30853/manuscript.2019.5.40

GRAPHIC DESIGN IN THE CONTEXT OF VISUAL CULTURE AND NEW TECHNOLOGIES

Ovchinnikova Raisa Yur'evna
Omsk State Technical University


Submitted: 10.02.2019.
Abstract. The article examines the existing experience of graphic design institutionalization, which influences its methodology. The author justifies the necessity of the paradigmatic approach to studying design graphics and introduces her viewpoint on the importance of the paradigm model for interpreting the modern condition of design graphics and its development prospects. The researcher argues that design process should be focused on achieving communication goal in the context of visual culture and modern information technologies.
Key words and phrases: графический дизайн, институционализация графического дизайна, визуальная культура, парадигма, коммуникационный дизайн, технологии проектного процесса, graphic design, graphic design institutionalization, visual culture, paradigm, communication design, design technologies.
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