"GORBY - THE MAN WHO CHANGED THE WORLD": EVOLUTION OF M. S. GORBACHEV’S IMAGE IN THE ENGLISH-SPEAKING PRESS (1985-1991)
Pashkovskaya Tat'yana Grigor'evna, Shestialtynova Ekaterina Vasil'evna, Tokarev Egor Vladimirovich
Nosov Magnitogorsk State Technical University
Submitted: 26.06.2019
Abstract. The article is devoted to analysing the transformation of M. S. Gorbachev’s image in the English-speaking media discourse. The British, USA, Canadian and Australian newspaper publications of 1985-1991 served as a research material. The study is based on methodological conceptions of M. Foucault, T. V. Dijk, M. Pecheux, D. Pageaux, J. Leerssen. The stages of forming the Soviet leader’s new image are examined. Analysing the metaphors and historical parallels used by newspaper journalists, the authors identify the mechanisms of irrational influence of media discourse on the readers.
Key words and phrases: М. С. Горбачёв, холодная война, образ, общественное мнение, медиадискурс, англоязычная пресса, имагология, M. S. Gorbachev, "cold war", image, public opinion, media discourse, English-speaking press, imagology
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