|
License Agreement on scientific materials use.
|
LINGUISTIC STOPPERS AND PECULIARITIES OF THEIR FUNCTIONING IN THE PRESS ADVERTISING OF THE REPUBLIC OF TATARSTAN: STRUCTURAL AND SEMANTIC ASPECT
|
Aleksandra Mikhailovna Chuprynina
Elabuga Institute of Kazan (Volga Region) Federal University
Alena Aleksandrovna Ivygina
Elabuga Institute of Kazan (Volga Region) Federal University
|
|
Submitted:
May 20, 2016
|
|
Abstract.
This article is devoted to the study of the notion “linguistic stoppers” and the identification of the peculiarities of linguistic stoppers functioning in the texts of the regional press advertising of the Republic of Tatarstan. The authors consider them through the lenses of the structural and semantic aspect of the study and determine the specificity of their use in advertising texts; call stoppers the exponents of the national-cultural peculiarity of the perception of advertising information by a particular audience.
|
Key words and phrases:
реклама
рекламный текст
пресс-реклама
лингвистические стопперы
Республика Татарстан
advertising
advertising text
press advertising
linguistic stoppers
The Republic of Tatarstan
|
|
Open
the whole article in PDF format. Free PDF-files viewer can be downloaded here.
|
|
References:
- Горин С. А. Нэплер в свободном полете. Канск, 1997. 195 с.
- Гридина Т. А. Языковая игра: стереотип и творчество. М.: Логос, 1996. 337 с.
- Копрева Л. Г. Функции лингвистических стопперов в пресс-рекламном тексте (региональный аспект): автореф. дисс. … к. филол. н. Краснодар: Кубанский гос. техн. ун-т, 2007. 26 с.
- Краско Т. И. Психология рекламы. Харьков: Студцентр, 2004. 212 с.
- Ксензенко О. А. Лингвистические основы рекламной коммуникации. М.: МБА, 2011. 319 с.
|
