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License Agreement on scientific materials use.
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POSTSUBCULTURES IN THE CONTEXT OF GLOBALIZING SOCIETY
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Sergei Viktorovich Ivanov
Russian Institute of Culturology
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Submitted:
April 4, 2012
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Abstract.
The author reveals the changes occurring in subcultures space in connection with the globalization and informatization processes in the first decade of the ХХIst century, presents his own vision of the problem considering cultural dynamics in this sphere as traditional subcultures transformation into postsubcultures, which are characterized by boundaries blurring and mass culture influence, and considers these processes by the example of hip-hop culture that is a hybrid culture, which semantics varies with the context change, and authentic meanings are largely lost.
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Key words and phrases:
субкультура
глобализация
гибридная культура
доминантная культура
постсубкультура
идентичность
сообщество
subculture
globalization
hybrid culture
dominant culture
postsubculture
identity
community
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