Pan-Art Pedagogy. Theory & Practice Philology. Theory & Practice Manuscript

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ISSUE:    Philology. Theory & Practice. 2009. Issue 2
COLLECTION:    Philological Sciences

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THE ROLE OF THE METHOD "IMPOSING THE PRESUPPOSITION" DURING THE PROCESS OF THE INFLUENCE MEDIATED BY THE TEXTS OF MASS-MEDIA

Yuliya Ivanovna Mednikova
Volgograd State University
Submitted: November 25, 2009
Abstract. In the article the opportunities of the realization of one of the methods improving the influence of journalistic texts and aimed at the latent manipulation with an addressee's consciousness that promotes the introduction of certain opinions, stereotypes and guidelines into a reader's consciousness are considered. The realization of the principle imposing the presupposition is considered against a certain social background taking into account the ideological guidelines and the values of the total social subject of influence.
Key words and phrases:
навязывание пресуппозиции
речевое воздействие
манипуляция сознанием
реализация коммуникативно-прагматической цели
совокупный социальный субъект воздействия
imposing the presupposition
speech influence
manipulation with consciousness
realization of communicative-pragmatical purpose
total social subject of influence
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References:
  1. Баранов А. Н. Введение в прикладную лингвистику. М.: Едиториал УРСС, 2003.
  2. Баранов А. Н. Лингвистическая экспертиза текста: теория и практика. М.: Флинта; Наука, 2007.
  3. Кронгауз М. А. Семантика. М.: Изд. центр «Академия», 2005.
  4. Чернявская В. Е. Дискурс власти и власть дискурса: проблемы речевого воздействия. М.: Флинта; Наука, 2006.
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