Pan-Art Pedagogy. Theory & Practice Philology. Theory & Practice Manuscript

Archive of Scientific Articles

ISSUE:    Philology. Theory & Practice. 2010. Issue 1-1
COLLECTION:    Pedagogical Sciences

All issues

License Agreement on scientific materials use.

THE ROLE OF INTER-CULTURAL AND INTER-ETHNICAL COMMUNICATION OF GRADUATES OF A LINGUISTIC HIGHER EDUCATIONAL ESTABLISHMENT STUDYING ADVERTIZING

Viktoriya Valeryevna Saushkina
Nizhny Novgorod State Linguistic University named after N. A. Dobrolyubov
Submitted: May 10, 2010
Abstract. In the article the goals and purposes of specialists in advertizing training in a linguistic higher educational establishment from the position of a foreign language and foreign culture are analyzed. The topicality of the article consists in the fact that the author pays special attention to the necessity of including the component devoted to teaching inter-ethnical communication for this specialty. The author proves that advertizing studying is inseparable from national-cultural specificity and language realities studying, that this component use helps to perfect not only the authentic language acquiring but also the general level of education, business competence and successful professional communication.
Key words and phrases:
специалист по рекламе
кодирование/декодирование информации
рекламная коммуникация
восприятие рекламы
национально-культурная специфика
рекламный текст
specialist in advertizing
information coding/decoding
advertizing communication
advertizing perception
national-cultural specificity
advertizing text
Reader Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Вахрушев О. А. Национальные особенности международной рекламы // Культура и проблемы межэтнической коммуникации. Роль НКО в оптимизации межэтнических отношений: материалы IV международной конференции по региональной культуре (21-23 мая 2002 г.). Н. Новгород: НГЛУ им. Н. А. Добролюбова, 2002. С. 285-289.
  2. Евстафьев В. А., Ясонов В. Н. Что, где и как рекламировать: практические советы. СПб.: Питер, 2005. 432 с.
  3. Павловская А. В. Англия и англичане. М.: МГУ, 2005. 263 с.
All issues


© 2006-2025 GRAMOTA Publishing