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License Agreement on scientific materials use.
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COMMUNICATIVE STRATEGY OF INITIAL SYNTACTIC EXTRA-POSITION IN ADVERTISING SPHERE OF INTER-CULTURAL CONTEXT
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Natalya Ivanovna Gaydukova
Belgorod State University
Larisa Vladimirovna Tsurikova
Belgorod State University
Elena Vyacheslavovna Kalyuzhnaya
Belgorod State University
Tatyana Vladimirovna Petrunova
Belgorod State University
Elena Nikolaevna Bocharova
Belgorod State University
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Submitted:
July 20, 2010
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Abstract.
The article reveals the contents of the notion initial syntactic extra-position and its interpretation in advertising sphere of inter-cultural context by the example of the German and Russian languages. Special attention in the article is paid to the deep process of advertising genre formation by the example of extrapolated structures and to the objective side of the process behaviour - functioning in inter-cultural context.
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Key words and phrases:
начальная синтаксическая экстрапозиция
рекламный текст
межкультурный контекст
initial syntactic extra-position
advertising text
inter-cultural context
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