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License Agreement on scientific materials use.
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LINGUO-CULTURAL STEREOTYPE AND LINGUO-CULTURAL STANDARD IN TEACHING FOREIGN LANGUAGE IN HIGHER EDUCATION ESTABLISHMENT
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Anastasiya Aleksandrovna Shevtsova
Tver' State University
Ol'ga Vladimirovna Suchkova
Tver' State University
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Submitted:
February 25, 2013
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Abstract.
The authors undertake the attempt to analyze the role and place of linguo-cultural stereotypes and linguo-cultural standards in the process of cross-cultural professional-business communication taking into account the impact of globalization on world culture, consider the positive and negative consequences of the phenomenon known as “glocalization”, and describe the results of pilot research of nonlinguistic specialities students’ ideas on how to improve the effectiveness of cross-cultural business communication.
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Key words and phrases:
межкультурная коммуникация
деловое общение
глобализация
глокализация
лингвокультурный стереотип
лингвокультурный стандарт
cross-cultural communication
business communication
globalization
glocalization
linguo-cultural stereotype
linguo-cultural standard
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References:
- Низкодубов Г. А. Стереотипы деловых культур России и США в формировании межкультурной профессионально-деловой коммуникативной компетенции // Вестник ТГПУ. Томск, 2010. Вып. 2 (92). С. 150-153.
- Понарина Н. Н. Глокализация: общий вектор мирового развития XXI века [Электронный ресурс]. URL: http://www.teoria-practica.ru/-4-2011/philosophy/ponarina.pdf (дата обращения: 14.12.12).
- Erdeli O. Stereotypes in Business Communication: introducing the field [Электронный ресурс]. URL: http://www.wu.ac.at/ iaccm/files/iaccm09/dp/erdeli_d.pdf (дата обращения: 24.02.12).
- Hall E. T., Hall M. R. Understanding cultural differences. Yarmouth - Me.: Intercultural Press, 1990. 196 p.
- Hofstede G. Cultures and organizations: software of the mind. (Revised and expanded 2nd ed.). N. Y.: McGraw-Hill, 2005. 434 p.
- http://news.iabc.com/index.php?s=43&item=150
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