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License Agreement on scientific materials use.
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THE COGNITIVE MECHANISM OF CRISIS IMAGE FORMATION IN THE ENGLISH MEDIA TEXTS (BY THE MATERIAL OF “THE ECONOMIST” MAGAZINE)
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Nataliya Valentinovna Stepanova
Saint Petersburg Electrotechnical University "LETI"
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Submitted:
August 1, 2017
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Abstract.
The article is devoted to the study of the cognitive mechanism of crisis image formation in the economic media texts. These are two metaphors that are key for creating a certain concept of the recession: the crisis is a natural phenomenon and the crisis is illness . As a result of the research, it is ascertained that the deep metaphor FAILURE IS DANGER underlies both metaphors. Failure is embodied in the form of a natural phenomenon (cataclysm) or a separate physical (or mental) disease.
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Key words and phrases:
когнитивный механизм
когнитивная метафора
концептуальная интеграция
блендинг
образ кризиса
медиатекст
cognitive mechanism
cognitive metaphor
conceptual integration
blending
image of crisis
media text
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References:
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- Степанова Н. В. Метафорическое осмысление кризиса как природного явления в контексте теории концептуальной интеграции // Филологические науки. Вопросы теории и практики. 2017. № 3 (69). Ч. 3. С. 157-165.
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