Rubanik Elena Aleksandrovna, Shcherbakova Elena Gennad'evna
Mordovia State University
Abstract. This article reveals the distribution peculiarities of innovative products, which include not only goods but also technological, managerial and economic processes. The authors focus their attention on distinction between innovations distribution in industrial sector and retailing, as well as describe differences in the organization of sales and advertising for this production.
Key words and phrases: сбыт, инновации, продажи, промышленный маркетинг, потребительский маркетинг, distribution, innovations, sales, industrial marketing, consumer goods marketing
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Русский
