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SOURCE:   Almanac of Modern Science and Education. Tambov: Gramota, 2014. 3. P. 164-168.
SCIENTIFIC AREA: Economic Sciences
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PROJECTIVE TECHNIQUE AND METHODOLOGICAL APPROACH TO PRODUCTION COMPETITIVENESS ASSESSMENT

Sogacheva Olga Valerevna
Southwest State University


Abstract. The article is devoted to socio-economic aspects in production competitiveness assessment. The modern methodological tools of projective techniques are considered. The analysis of public opinion is carried out; the quality indicators of the production under research are singled out and its competitiveness is assessed with semantic differential use.
Key words and phrases: , , , , competitiveness, product, technique, semantic differential.
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