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SOURCE:   Almanac of Modern Science and Education. Tambov: Gramota, 2014. № 7. P. 27-30.
SCIENTIFIC AREA: Economic Sciences
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Bazhanov Roman Sergeevich
Moscow University for Industry and Finance "Synergy"

Abstract. The development of the Internet allows new Internet projects to appear that are designed to facilitate the life of modern society. However every company that ventures onto the Internet is interested in the profitability of its activities. That is why the issue of measuring the effectiveness of the performed activities for the Internet projects is so acute. For the solution of these problems web analytics tools are used that can aggregate a considerable amount of information for future web analysis. This article attempts to analyze in detail the significant indicators of web analytics that are used to measure the effectiveness of an Internet resource. The results of the work may be useful as a theoretical basis in the use of web analytics tools by marketers and web analysts.
Key words and phrases: веб-аналитика, инструменты веб-аналитики, повышение эффективности, показатели веб-анализа, показатель отказов, web analytics, web analytics tools, increase of efficiency, indicators of web analysis, bounce rate.
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