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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2015. № 12. P. 13-16.
SCIENTIFIC AREA:    Economic Sciences
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MARKETING FOUNDATIONS OF START-UP DEVELOPMENT

Aliev Turan Khidzhranogly
Far Eastern Federal University


Abstract. The article discusses the role and place of marketing in the start-up development process. The author discovers the basic characteristics of venture market, identifies and describes three main types of innovative accelerators. The paper analyzes in detail start-uppers’ mistakes and shows the structure of the start-up business model. Relying on the study findings the researcher proposes to focus on the marketing element of a start-up project at all the stages of its implementation.
Key words and phrases: стартап, инвестиции, бизнес, развитие бизнеса, маркетинг, start-up, investments, business, business development, marketing
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References:
  1. Blank S., Dorf B. Startap: nastol'naya kniga osnovatelya / per. s angl. M.: Al'pina Pablisher, 2014. 614 s.
  2. Issledovanie mirovogo i rossiiskogo venchurnogo rynka za 2007-2013 gody [Elektronnyi resurs]: analiticheskii otchet. URL: http://rogozhin.ru/product/study-russian-and-world-venture-capital-market-for-the-years-2007-2013/ (data obrashcheniya: 27.11.2015).
  3. Kasnocha B., Khoffian R. Zhizn' kak startap. Stroi kar'eru po zakonam Kremnievoi doliny. M.: Al'pina Pablisher, 2013. 240 s.
  4. Cherkasov D. O., Saibel' N. Yu. Startap: kharakteristika ponyatiya i etapy razvitiya // Sovremennoe sostoyanie i perspektivy razvitiya nauchnoi mysli: sbornik statei mezhdunarodnoi nauchno-prakticheskoi konferentsii / pod red. A. A. Sukiasyan. M., 2015. S. 141-143.

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