GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2016. № 9. P. 47-49.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

PROPER NAME OF BUSINESS OBJECT: SIGN AND COMMUNICATION

Lapinskaya Irina Petrovna, Denisova Marina Aleksandrovna
Voronezh State Technical University


Abstract. The authors’ diverse researches confirm an idea that the formation of business objects’ proper names class specifying the development of the advertising style in the Russian language serves as a basis for factual and theoretical enrichment of the science of language. Ideas about the signifier and the signified connection in the sign, selectivity of linguistic units in response to innovations in stylistics, and diachronic and synchronic relations as a manifestation of the dynamic state of the language system gain new content
Key words and phrases: имена собственные бизнес-объектов, номинации, мотивирующие признаки, многозначность, перенос значения, стиль рекламы, динамическое состояние языковой системы, proper names of business objects, nominations, motivational features, ambiguity, transfer of meaning, style of advertising, dynamic state of language system
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Stil' reklamy: rechevye formy: monografiya / I. P. Lapinskaya, M. A. Denisova, O. V. Gosteva i dr.; pod red. I. P. Lapinskoi. Voronezh: FGBOU VO "Voronezhskii gosudarstvennyi tekhnicheskii universitet", 2016. 161 s.
  2. Chto v imeni?: monografiya / I. P. Lapinskaya, M. A. Denisova, D. A. Sorokina i dr.; pod red. I. P. Lapinskoi. Voronezh: FGBOU VO "Voronezhskii gosudarstvennyi tekhnicheskii universitet", 2016. 219 s.

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru