TO THE QUESTION OF THE DEFINITION OF THE CONCEPT "RHETORICAL STRATEGY"
Artyomova T. V., Katyshev P. A.
Kemerovo State University
Abstract. The article is devoted to the consideration of the concept of rhetorical strategy as an individual realization of communicative strategy. The regulation of the process of the construction of rhetorical strategy is associated with the ability of the author to design and embody the image of the addressee. The definition of rhetorical strategy is based on the correlation with the categories communicative strategy, speech strategy, genre, speech act.
Key words and phrases: риторическая стратегия, коммуникативная стратегия, образ адресата, речевая стратегия, жанр, речевой акт, rhetorical strategy, communicative strategy, addressee image, speech strategy, genre, speech act
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Русский
