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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2009. № 2. P. 60-62.
SCIENTIFIC AREA:	Philological Sciences
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LINGUISTIC FEATURES OF PR TEXTS

Basarygina Ellina Olegovna
Chelyabinsk State University
Department of the English Language Theory and Practice

Abstract. In the article the linguistic features of PR texts are considered. Special attention is given to the lexical and grammatical levels of the language of the existing texts public relations.

Key words and phrases: "паблик рилейшнз", PR текст, паблицитность, лексический уровень, грамматический уровень, коммуникация, базисный субъект PR, "public relations", PR text, publicity, lexical level, grammatical level, communication, basic subject of PR

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References:

Blek S. PR: mezhdunarodnaya praktika. M.: ID "Dovgan'", 1997. 180 s.
Katlip S. Pablik rileishnz. Teoriya i praktika. M.: ID "Vil'yams", 2008. 624 s.
Ponomarev S. Tipy tekstov Public Relations // Sovetnik. 2001. № 4 (64).
Pocheptsov G. G. Informatsionno-psikhologicheskaya voina. M.: Sinteg, 2000. 180 s.
Uilkoks Dennis. Kak sozdat' PR tekst i effektivno vzaimodeistvovat' so SMI. M.: Infra-M, 2004. 761 s.
Chumikov A. N., Bocharov M. P. Svyazi s obshchestvennost'yu. Teoriya i praktika. M.: Delo, 2004. 618 s.
Slovar' reklamy i PR S. Il'inskogo [Elektronnyi resurs]. URL: www.psyinst.ru/library.php

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