Archive of Scientific Articles

Abstract. In the article the opportunities of the realization of one of the methods improving the influence of journalistic texts and aimed at the latent manipulation with an addressee's consciousness that promotes the introduction of certain opinions, stereotypes and guidelines into a reader's consciousness are considered. The realization of the principle imposing the presupposition is considered against a certain social background taking into account the ideological guidelines and the values of the total social subject of influence.

Key words and phrases: навязывание пресуппозиции, речевое воздействие, манипуляция сознанием, реализация коммуникативно-прагматической цели, совокупный социальный субъект воздействия, imposing the presupposition, speech influence, manipulation with consciousness, realization of communicative-pragmatical purpose, total social subject of influence