ABOUT THE CONCEPT "PUBLIC IMAGE" AND ITS DIFFERENCE FROM SIMILAR CONCEPTS "IMAGE", "REPUTATION", "STEREOTYPE"
Tatarinova Nataliya Vyacheslavovna
Tambov State Technical University Department of Foreign Languages
Abstract. In the article the concept "public image" and similar concepts "image", "reputation", "stereotype" are considered, the review of the existing points of view concerning this theme is given.
Key words and phrases: образ, имидж, репутация, стереотип, image, public image, reputation, stereotype
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