METAPHOR IN LANGUAGE MEANS SYSTEM OF A POLITICIAN'S IMAGE CONSTRUCTION IN MODERN DISCOURSE
Malyukova Darya Sergeevna
Tomsk Polytechnic University Department of the English Language in the Sphere of Geology, Oil and Gas
Abstract. The article analyzes the use of the language means of manipulating public opinion in modern political discourse. The most common manipulation methods are considered. It is shown how with the help of language manipulation means, and first of all, metaphor it becomes possible to create a politician's image imposing by mass-media.
Key words and phrases: политический дискурс, средства манипулирования, языковые средства, общественное мнение, метафорическая модель, психологический портрет, political discourse, manipulation means, language means, public opinion, metaphorical model, psychological portrait
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