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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2010. № 1. Part 2. P. 139-141.
SCIENTIFIC AREA:	Philological Sciences
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EXPRESSIVE PHU (PHRASEOLOGICAL UNITS) WITH THE WORD "CARDS" IN COMMUNICATIVE-PRAGMATIC PERSPECTIVE (ON THE MATERIAL OF THE FRENCH PRESS)

Mednikova Yuliya Ivanovna
Volzhskiy Humanitarian Institute (Branch) of Volgograd University
Department of Philology

Abstract. In the article the cases of the usage of the phraseological units with the word cards in publicistic texts of the French mass-media oriented at different social groups of people are considered. These PhU are tackled as the means helping to realize the preliminary determined author's communicative-pragmatic goal thanks to their manipulative opportunities taking into consideration the edition social orientation.

Key words and phrases: речевое воздействие, манипуляция сознанием, экспрессивные языковые средства, социальная ориентация, эмоциональный уровень восприятия, speech influence, consciousness manipulation, expressive language means, social orientation, emotional level of perception

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References:

Kovshova M. L. Lingvisticheskii analiz teksta (rechevaya manipulyatsiya) // Vestnik Moskovskogo un-ta. 2009. Ser. 19. № 1.
Olyanich A. V. Prezentatsionnaya teoriya diskursa. Volgograd: Paradigma, 2004.
Chernyavskaya V. E. Diskurs vlasti i vlast' diskursa: problemy rechevogo vozdeistviya. M.: Flinta; Nauka, 2006.
Sheigal E. I. Semiotika politicheskogo diskursa. Volgograd: Peremena, 2000.

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