COMMUNICATIVE STRATEGY OF INITIAL SYNTACTIC EXTRA-POSITION IN ADVERTISING SPHERE OF INTER-CULTURAL CONTEXT
Gaydukova Natalya Ivanovna, Tsurikova Larisa Vladimirovna, Kalyuzhnaya Elen
Belgorod State University Department of Foreign Languages № 2
Abstract. The article reveals the contents of the notion initial syntactic extra-position and its interpretation in advertising sphere of inter-cultural context by the example of the German and Russian languages. Special attention in the article is paid to the deep process of advertising genre formation by the example of extrapolated structures and to the objective side of the process behaviour - functioning in inter-cultural context.
Key words and phrases: начальная синтаксическая экстрапозиция, рекламный текст, межкультурный контекст, initial syntactic extra-position, advertising text, inter-cultural context
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