NARRATIVE CONSTRUCT OF CONDITIONALLY CLOSED VERBAL TYPE
Mihaylova Irina Vladimirovna
National Research Tomsk Polytechnic University
Abstract. The aim of this article is to describe the narrative construct of conditionally closed verbal type in advertisement discourse through the introduction of the main stages of model construction of invariant narrative which are included in the system of communicative-social field of interaction between a communicator and a communicant.
Key words and phrases::нарративные конструкты, интерактивное социальное поведение, рекламное обращение, предмет-знак, вербализованная интерпретация, narrative constructs, interactive social behaviour, advertisement address, thing-sign, verbalized interpretation
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Русский
