POLYSEMANTICISM AS THE MEANS OF MANIPULATING COGNITIVE EMOTIONS IN POLITICAL DISCOURSE
Sereda Polina Vitalyevna
Kuban State Technological University
Abstract. The aim of this work is to study the use of polysemanticism in the process of political communication for manipulating public cognitive emotions. The object of research is the texts of modern Russian mass media.
Key words and phrases: политический дискурс, манипуляция, когнитивные эмоции, многозначность, political discourse, manipulations, cognitive emotions, polysemanticism
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Русский
