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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2013. № 11. Part 1. P. 117-120.
SCIENTIFIC AREA:    Philological Sciences
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GASTRONOMIC METAPHOR IN ADVERTISING TOURIST NARRATIVE

Men'shikova Ekaterina Evgen'evna
Irkutsk State Linguistic University


Abstract. Gastronomic metaphor holds a prominent place in the conceptualization of the world and forms a significant fragment of the linguistic picture of the world. The article considers the features of gastronomic metaphor in tourist narrative, its role in the formation of a gastronomic fragment of the world of local interest. An important characteristic of gastronomic metaphor in tourist narrative is the presence of broad associative links, symbolic meanings and evaluative connotations.
Key words and phrases: рекламный туристический нарратив, гастрономическая метафора, национальная кухня, напитки, еда, advertising tourist narrative, gastronomic metaphor, cuisine, beverages, food
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References:
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  21. http://vip-transaerotour.com/

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