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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2013. № 11. Part 2. P. 209-215.
SCIENTIFIC AREA: Philological Sciences
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JOURNALISM, ADVERTISING AND PR: ON DEFINITION OF NOTION IN THE CONTEXT OF INTERACTION

Shesterkina Lyudmila Petrovna, Lobodenko Lidiya Kamilovna
South Ural State University


Abstract. The article reveals the content of the notions "journalism", "advertising", "PR" in terms of a system-activity approach in the context of their interaction in the mass media. The authors pay special attention to the study of existing approaches to the consideration of notions, to the identification of their general and specific characteristics, as well as to the comparative analysis of these activities attributes (object, subject, aim, information channels, methods of influence and product).
Key words and phrases: журналистика, реклама, PR, деятельность, системно-деятельностный подход, средства массовой информации, journalism, advertising, PR, activity, system-activity approach, mass media.
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