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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2013. № 4. Part 1. P. 162-165.
SCIENTIFIC AREA:    Philological Sciences
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THE MANIFESTATIONS OF LANGUAGE FASHION IN POLITICAL DISCOURSE
Ripyakhova Mariya Mikhailovna
Volgograd State Social-Pedagogical University
Abstract. The author considers the notion of language fashion and its verbalization in such sphere of the human being as politics, pays special attention to the process of language fashion origin in political discourse and its legislators - political leaders, and as a result of the conducted research comes to the conclusion that politicians carefully choose stylistic devices and can introduce one or another figure of speech, gesture, genre into language fashion.
Key words and phrases: языковая мода, политический дискурс, жест, политическая статья, политический лидер, language fashion, political discourse, gesture, political article, political leader
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