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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2013. № 6. Part 1. P. 69-71.
SCIENTIFIC AREA:    Philological Sciences
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FLATTERY AND SINCERITY IN WORLD OF APHORISMS

Gutareva Nadezhda Yur'evna
National Research Tomsk Polytechnic University


Abstract. The author reveals the social contradiction in notions "flattery – sincerity" from the point of view of linguistics, morality, logic, ethics and psychology, shows the main strategies implemented by the initiator of flattery in the discourse of flattery in interaction process, and pays special attention to the fact that language messages may be considered diametrically opposed in terms of sense and logic, depending on the past experience of interaction subject and other individual features of perception and information representation.
Key words and phrases: антипод, семантика, этические оценки, афоризм, стратегия, манипуляция, объект лести, инициатор лести, интерактанты, antipode, semantics, ethical evaluations, aphorism, strategy, manipulation, object of flattery, initiator of flattery, inter-actants
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