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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2013. № 9. Part 1. P. 90-94.
SCIENTIFIC AREA: Philological Sciences
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TECHNIQUE OF COGNITIVE WORLD MODELLING OF RUSSIAN-LANGUAGE AND ENGLISH-LANGUAGE ADVERTISING DISCOURSES

Kushneruk Svetlana Leonidovna
Chelyabinsk State Pedagogical University


Abstract. The author reveals the possibility of studying the discourse of modern native and foreign advertising in terms of its projective properties that are realized as translation of meanings through language mechanisms that direct the processes of constructing multi-dimensional mental formations. The technique of cognitive world modelling of advertising discourses is presented in comparative aspect.
Key words and phrases: рекламный дискурс, англоязычная реклама, русскоязычная реклама, когнитивное миромоделирование, текстовый мир, дискурсивный мир, advertising discourse, English-language advertising, Russian-language advertising, cognitive world modelling, text world, disco.
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