GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2013. № 9. Part 2. P. 71-74.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

ANALYSIS OF PERFUME ADVERTISING SEMANTIC STRUCTURE

Gorelik Polina Leonidovna
South-Ural State Medical University


Abstract. The article analyzes the semantic structure of perfume advertising. The author suggests the methods for analyzing the semantics of advertising on the basis of separating advertising works actants with the subsequent division of advertising meaning on the semantic patterns and individual meanings. As the result of this technique application it becomes possible to research the semantics of advertising of any other goods, as well as to study the plan of advertising expression, using the semantic structure as a bearing point, that is, to study the transmission of specific meanings in the text and visual image of advertising.
Key words and phrases: семантика рекламы, рекламный образ, метод бренд-мэппинга, семантическое ядро рекламы, смысловая модель, semantics of advertising, advertising image, method of brand-mapping, semantic core of advertising, semantic pattern.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Bol'shaya sovetskaya entsiklopediya. Izd-e 3-e. M.: Sovetskaya entsiklopediya, 1978. T. 13. 504 s.
  2. Lazareva E. A. Skazochnaya real'nost' sovremennoi rossiiskoi reklamy // Aktsenty. Novoe v massovoi kommunikatsii. Voronezh, 2001. Vyp. 3-4. S. 74-78.
  3. Lingvisticheskii entsiklopedicheskii slovar'. M.: Sovetskaya entsiklopediya, 1990. 685 s.
  4. Morozova I. Strukturnyi analiz reklamnogo prostranstva. // Reklamnye tekhnologii. 2002. № 2. S. 29-33.
  5. Nazarov M., Gorbunova S. Reklamnoe poslanie v zerkale semiotiki // Reklamnye tekhnologii. 2001. № 4. S. 10-13.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru