ETHNOCULTURAL FEATURES OF VERBAL AND NONVERBAL MEANS OF APPEAL TO PATRIOTISM IN ENGLISH-LANGUAGE ADVERTISING DISCOURSE OF EAST AFRICA COUNTRIES
Moiseenko Elena Yur'evna
Luhansk Taras Shevchenko National University, Ukraine
Abstract. The article considers the ethnocultural features of verbal and non-verbal means of appeal to patriotism in the English-language advertising discourse of East Africa countries. The research results suggest that the verbal and nonverbal means of appeal to the patriotic feelings of citizens represent the cultural feature of East Africa peoples’ culture.
Key words and phrases: английский язык, Восточная Африка, этнокультура, рекламный дискурс, символизация, English language, East Africa, ethnoculture, advertising discourse, symbolization
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