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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2014. № 1. Part 1. P. 197-200.
SCIENTIFIC AREA:    Philological Sciences
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ABBREVIATIONS OF MODERN TRADE BRANDS OF COMPUTER TECHNOLOGIES
Khusnullina Yuliya Arsenovna
Povolzhskiy State University of Telecommunications and Informatics
Abstract. The article considers relatively new linguistic phenomenon "naming" by the example of the English trade marks and brands of famous companies of computer and telecommunication facilities production. Using the diachronic and synchronistic research methods the author concludes about the semantic usage of capacity of researched lexical units.
Key words and phrases: нейминг, бренд, торговая марка, аббревиатура, компьютерные технологии, naming, brand, trade mark, abbreviation, computer technologies
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References:
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  2. Ozhogin E. N. Vtorichnaya nominatsiya v yazyke. M.: Nauka, 1999. 118 s.
  3. Forum professional'nykh pol'zovatelei PK [Elektronnyi resurs]. URL: http://forum.gsmhosting.com/vbb/ (data obrashcheniya: 25.10.2013).
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