ON ISSUE OF TRANSFORMATION OF ELECTRONIC MASS MEDIA FUNCTIONS IN MODERN SOCIETY
Baiat Barmak, Poplavskaya Nataliya Vladimirovna
People’s Friendship University of Russia
Abstract. In the article mass media basic functions in the period of information society are revealed. The authors consider different points of view on this problem and note that modern mass media are a complex self-organizing system with many functions. In the article different approaches to the definition of mass media functions in the foreign English-language literature are given. The authors emphasize media-genres determinancy with mass media functions.
Key words and phrases: функции СМИ, медиа, новостные программы, информационно-развлекательные новости, медиажанр, телевизионный жанр, освещение конфликтов, конструирование социальной реальности, mass media functions, media, news programs, informational entertaining news, media-
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