Bilyuk Inna Leonidovna
Zhytomir Ivan Franko State University (Ukraine)
Abstract. The article analyses the logos of cities as creolized texts which are widely used in the modern communicative area to position and popularize megapolises and to model their branding policy. The explicit and implicit relation between the verbal and visual elements is studied, the peculiarities of pragmatic influence of logos on the addressee is explored. The significant attention is given to the role of visual information in the positioning of megapolises and making pragmatic effect.
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