Русский | Home | Procedure of Аrticles Publication | Archive of Scientific Articles | About the Publishers

Archive of Scientific Articles

SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2014. № 5. Part 2. P. 45-49.
SCIENTIFIC AREA:	Philological Sciences
Procedure of Scientific Articles Publication \| To Show Issue Content \| To Show All Articles in Section \| Subject Index

License Agreement on scientific materials use.

LANGUAGE FASHION IN ERGONOMICS AS A SOCIOLINGUISTIC PROBLEM

Vrublevskaya Oksana Valentinovna
Volgograd State Socio-Pedagogical University

Abstract. The article is devoted to investigating ergonyms from the viewpoint of language fashion. The goal of the paper is to establish how under the influence of extra-linguistic factors the language fashion manifests itself under the choice of nominative units in the sphere of commercial ergonomics. The author suggests a model for the analysis of ergonyms from the viewpoint of compliance with the attributive values of fashion (universality, cyclicity, modernity, representativeness, game) which can be later on used under investigation of various groups of proper names.

Key words and phrases: языковая мода, эргоним, универсальность, цикличность, современность, демонстративность, игра, language fashion, ergonym, universality, cyclicity, modernity, representativeness, game

Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

References:

Biznes Volgograd. Spisok firm g. Volgograd [Elektronnyi resurs]. URL: http://volgafirm.ru/bary-kafe-restorany-v-volgograde.php (data obrashcheniya: 03.03.14).
Gofman A. B. Moda i lyudi. Novaya teoriya mody i modnogo povedeniya. M.: Nauka, 1994. 160 s.
Zhalobnaya kniga runeta [Elektronnyi resurs]. URL: http://www.jaluites.ru/posts/5150/#REPLIER (data obrashcheniya: 13.09.13).
Kryukova I. V. Reklamnoe imya: ot izobreteniya do pretsedentnosti: monografiya. Volgograd: Peremena, 2004. 288 s.
Magaziny Volgograda. Katalog magazinov goroda [Elektronnyi resurs]. URL: http://volgograd.vsales.ru (data obrashcheniya: 27.02.14).
Otin E. S. Izbrannye trudy po yazykoznaniyu. II. Donetsk: Donechchina, 1999. C. 155-166. 7. Ripyakhova M. M. Proyavlenie yazykovoi mody v politicheskom diskurse // Filologicheskie nauki. Voprosy teorii i praktiki. Tambov: Gramota, 2013. № 4 (22). S. 162-165.
Ofitsial'nyi sait professional'nogo basketbol'nogo kluba "Nadezhda". Orenburg [Elektronnyi resurs]. URL: http://www.orenbasket.ru/oofb (data obrashcheniya: 21.02.14).
Sait OAO "Svetlana" [Elektronnyi resurs]. URL: http://www.svetlanajsc.ru/index.php/ru/ (data obrashcheniya: 25.02.14).
Spravochnik kompanii GMstar.ru [Elektronnyi resurs]. URL: http://gmstar.ru/cncat/volgograd/mdr/raznoe/ (data obrashcheniya: 01.03.14).
Strannye nazvaniya firm, magazinov, ulits [Elektronnyi resurs]: forum. URL: http://bvf.ru/forum/archive/ index.php/t-94021.html (data obrashcheniya: 20.10.13).
Trifonova E. A. Nazvaniya delovykh ob"ektov: semantika, pragmatika, poetika: diss. … k. filol. n. Volgograd, 2006. 222 s.
Shimkevich N. V. K voprosu o pragmatizme ergonimov v nekonkurentnoi srede // Onomastika i dialektnaya leksika: sb. nauch. tr. Ekaterinburg: Izd-vo Ural. un-ta, 2003. Vyp. 4. S. 131-136.
GIDM.ru - ob"edinyaya nuzhnoe [Elektronnyi resurs]. URL: http://volgograd.gidm.ru/krasota-i-zdorove (data obrashcheniya: 27.02.14).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index