Abstract. In the article the peculiarities of the image of a travel agent in the perception of Russian and Italian tourists within the framework of the speech genre "tourist's internet-comment" are revealed. The similarities and differences in such characteristics of assessment of a travel agent as communicative skills, professional qualities, national / regional origin and appearance are singled out. The results allow judging the presence of national-cultural specificity in the values of the travel discourse.
Key words and phrases: речевой жанр, интернет-отзыв туриста, национальная специфика, туристический дискурс, оценка, ценности, speech genre, tourist's internet-comment, national specificity, travel discourse, assessment, values
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