GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. є 11. Part 1. P. 61-63.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

GENDER PECULIARITIES OF VERBAL BEHAVIOUR OF THE REPRESENTATIVES OF SCHOOL ADMINISTRATION IN THE GREETINGS POSTED ON THE SITES OF THE BRITISH EDUCATIONAL INSTITUTIONS

Gatina Yuliya Aleksandrovna
Samara State University


Abstract. The article analyzes gender peculiarities of the authors of the principalsТ greetings posted on the English-language sites of the British educational institutions. These greetings are a kind of advertisement of an educational institution and come out as the small texts the pragmatic orientation of which clearly represents the influence of gender factor. Having examined the sampling compiled from the mentioned texts the researcher identified and systematized the gender markers of the communicants taking into account both the verbal behaviour of the greetings authors and the specifics of the target audience.
Key words and phrases: гендер, интернет-коммуникаци€, рекламный дискурс, образовательный дискурс, речевое поведение, малоформатный текст, gender, Internet-communication, advertising discourse, educational discourse, verbal behaviour, small text.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Akulicheva V. V. Gendernye kharakteristiki reklamnogo teksta (na materiale frantsuzskogo yazyka): avtoref. diss. Е k. filol. n. M., 2008. 26 s.
  2. Vorontsov D. V. Sovremennye podkhody k opredeleniyu ponyatiya "gender" v sotsial'noi psikhologii // Vestnik OGU. 2002. є 8. S. 97-101.
  3. Khar'kovskaya A. A. Virtual'nye "vizitnye kartochki" sovremennykh amerikanskikh i britanskikh shkol: opyt diskurs-analiza // Aktual'nye problemy angliiskogo yazykoznaniya: sb. nauch. statei k yubileyu professora O. V. Aleksandrovoi / pod red. T. A. Komovoi, D. S. Mukhortova. M.: MAKS Press, 2012. S. 383-391.
  4. Khar'kovskaya A. A. Kognitivnye aspekty evolyutsii gendernykh markerov v angliiskom yazyke // Vestnik SamGU. Lingvistika. 1999. є 1. S. 25-28.
  5. http://www.bizhit.ru/index/polzovateli_interneta_v_mire/0-404 (data obrashcheniya: 30.06.2015).
  6. http://www.edumagazine.net/index.php?catid=35:job&id=866:2012-01-04-22-48-46&Itemid=54&option=com_content& view=article (data obrashcheniya: 29.06.2015).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru