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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 11. Part 1. P. 111-116.
SCIENTIFIC AREA: Philological Sciences
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PRAGMATIC PARAMETERS OF SEMANTIC LABILITY OF THE ENGLISH BUSINESS-ERGONYMS

Konysheva Marina Vladimirovna
Moscow City Teacher Training University Plekhanov Russian Economic University


Abstract. By the example of the business-ergonyms the article examines the problems of secondary nomination associated with the potential lability of word semantics and realization of this ability under the influence of the certain pragmatic conditions. The author introduces the conception "semantic lability" which is interpreted as a pragmatically conditioned semantic instability of a proper name manifesting itself in the transonymization of a name within the proper name category.
Key words and phrases: бизнес-эргонимы, семантическая лабильность, трансонимизация, прагматические установки, словообразовательный потенциал, business-ergonyms, semantic lability, transonymization, pragmatic orientations, word-formative potential.
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