Русский | Home | Procedure of Аrticles Publication | Archive of Scientific Articles | About the Publishers

Archive of Scientific Articles

SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2015. № 11. Part 1. P. 111-116.
SCIENTIFIC AREA:	Philological Sciences
Procedure of Scientific Articles Publication \| To Show Issue Content \| To Show All Articles in Section \| Subject Index

License Agreement on scientific materials use.

PRAGMATIC PARAMETERS OF SEMANTIC LABILITY OF THE ENGLISH BUSINESS-ERGONYMS

Konysheva Marina Vladimirovna
Moscow City Teacher Training University Plekhanov Russian Economic University

Abstract. By the example of the business-ergonyms the article examines the problems of secondary nomination associated with the potential lability of word semantics and realization of this ability under the influence of the certain pragmatic conditions. The author introduces the conception "semantic lability" which is interpreted as a pragmatically conditioned semantic instability of a proper name manifesting itself in the transonymization of a name within the proper name category.

Key words and phrases: бизнес-эргонимы, семантическая лабильность, трансонимизация, прагматические установки, словообразовательный потенциал, business-ergonyms, semantic lability, transonymization, pragmatic orientations, word-formative potential

Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

References:

Apresyan Yu. D. Yazykovaya kartina mira i sistemnaya leksikografiya. M.: Yazyki slavyanskikh kul'tur, 2006. 910 s.
Vezhbitskaya A. Yazyk. Kul'tura. Poznanie / per. s angl., otv. red. M. A. Krongauz; vstup. st. E. V. Paduchevoi. M.: Russkie slovari, 1996. 412 s.
Grazhdanskii kodeks Rossiiskoi Federatsii [Elektronnyi resurs]: chast' 4, razdel VII, glava 76, stat'ya 1473 "Firmennoe naimenovanie". URL: http://kzrf.ru/gkrf_head_76.html (data obrashcheniya: 21.09.2015).
Zabotkina V. I. Novaya leksika sovremennogo angliiskogo yazyka. M.: Vysshaya shkola, 1989. 126 s.
Kibrik A. E. Konstanty i peremennye yazyka. SPb.: Aleteiya, 2003. 720 s.
Konysheva M. V. Inoyazychnye i psevdoinoyazychnye ergonimy v russkom yazyke // Vysshaya shkola. Ufa: Infiniti, 2015. T. 2. № 11. S. 4-6.
Konysheva M. V. Semanticheskaya labil'nost' biznes ergonimov v angliiskom yazyke // V mire nauki i iskusstva: voprosy filologii, iskusstvovedeniya i kul'turologii: sb. st. po materialam XLIKh mezhdunarodnoi nauch.-prakt. konf. Novosibirsk: SibAK, 2015. № 6 (49). C. 37-42.
Rakhilina E. V. Kognitivnyi analiz predmetnykh imen: ot sochetaemosti k semantike: avtoref. diss. … d. filol. n. M., 1999. 27 s.
Rakhilina E. V. Kognitivnyi analiz predmetnykh imen: semantika i sochetaemost'. M.: Russkie slovari, 2008. 416 s.
Shatunovskii I. B. Semantika predlozheniya i nereferentnye slova. M.: Yazyki russkoi kul'tury, 1996. 404 s.
Fair [Elektronnyi resurs] // Merriam-Webster OnLine Dictionary. URL: http://www.merriam-webster.com/dictionary/fair (data obrashcheniya: 18.07.2015).
Faif Adjective [Elektronnyi resurs] // Oxford Advanced Learner's Dictionary (8th) edition. URL: http://www.oxfordlear nersdictionaries.com/definition/english/fair_1?q=fair (data obrashcheniya: 18.07.2015).
List of Company Name Etymologies [Elektronnyi resurs]. URL: https://en.wikipedia.org/wiki/List_of_company_name_ etymologies (data obrashcheniya: 10.07.2015).
The Corpus of Contemporary American English (COCA) [Elektronnyi resurs]: 450 million words, 1990-present. URL: http://corpus.byu.edu/coca/ (data obrashcheniya: 26.06.2015).
Yule G. Pragmatics. Oxford: Oxford University Press, 1996. 135 p.
100 Greek & Roman Allusions [Elektronnyi resurs]. URL: http://sianaddy.weebly.com/ (data obrashcheniya: 10.07.2015).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index