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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 12. Part 3. P. 121-124.
SCIENTIFIC AREA:    Philological Sciences
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DEAD METAPHOR IN MODERN SCIENTIFIC-TECHNICAL TEXT (BY THE EXAMPLE OF TEXTS ON MECHANICAL ENGINEERING)
Loseva Ol'ga Mikhailovna
Moscow State Pedagogical University
Abstract. The article considers the dead metaphors, often found in scientific and technical texts in the sphere of mechanical engineering. Metaphorical terms constitute a technical vocabulary in this section. Examples of dead metaphors and metaphorical terms from modern scientific and technical texts are given. A lot of dead metaphors are clich?s. Metaphors help professionals explain and describe complex processes. Metaphorical meaning depends on the context. Dead metaphors come alive in the thinking process.
Key words and phrases: мертвая метафора, метафорический термин, метафора-клише, живая метафора, семантические изменения, dead metaphor, metaphorical term, metaphor-clich?, alive metaphor, semantic changes
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