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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 12. Part 3. P. 151-154.
SCIENTIFIC AREA: Philological Sciences
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FASCINATION CONTENT AS A CONSTITUTIVE FEATURE OF THE CREOLIZED TEXT IN THE MASS INTERNET COMMUNICATION

Povarnitsyna Mariya Vasil'evna
Volgograd State Pedagogical University


Abstract. The article deals with the fascination as a communicative phenomenon and the fascination content as an obligatory characteristic of the creolized texts functioning in the mass Internet communication. The results of the analysis of the main fascination devices used in the creolized texts on the subject of tourism are given. The importance of verbal and nonverbal components of the creolized texts having the fascination impact on recipients is shown.
Key words and phrases: креолизованный текст, фасцинация, фасцинативность, фасцинативный прием, массовая интернет-коммуникация, воздействие, вербальный и невербальный компоненты, creolized text, fascination, fascination content, fascination device, the mass Internet communication, impact, verbal and nonverbal components.
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