GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 12. Part 3. P. 30-34.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.


Bogomolov Sergei Viktorovich
Omsk State Technical University

Abstract. The article sets the goal to consider the brandnames of the Apple company with the initial component i from the standpoint of their structural peculiarities. It is shown that the vocabulary under consideration is presented by all main types of nominations in structural relation: simple, complex, combinations and contractions, in the framework of which the most productive models of formation of the considered lexical units are highlighted.
Key words and phrases: компания Apple, информационные технологии, компьютерная лексика, словесный товарный знак, бренд, брендовая номинация, бренднейминг, Apple company, information technologies, computer vocabulary, word trademark, brand, brand nomination, brand naming.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.


  1. Stadul'skaya N. A. Tovarnye znaki v yazyke i vneyazykovoi deistvitel'nosti Velikobritanii i SShA: diss. … d. filol. n. Pyatigorsk, 2014. 367 s.
  2. Tkacheva L. B. Osnovnye zakonomernosti angliiskoi terminologii. Tomsk: Izd-vo Tomskogo un-ta, 1987. 200 s.
  3. Tsapenko A. M., Danilina E. A. Tovarnyi znak v sisteme brendinga informatsionnykh tekhnologii. M.: Patent, 2007. 63 s.
  4. Shevchenko D. A. Reklama. Marketing. PR: ucheb.-sprav. posobie. M.: RGGU, 2014. 639 s.
  5. Apple Trademark List [Elektronnyi resurs]. URL: (data obrashcheniya: 10.10.2015).
  6. One on One: Ken Segall, the Man Who Put the ‘i’ in iMac [Elektronnyi resurs]. URL: 2012/07/06/ken-segall-insanely-simple/?_r=0 (data obrashcheniya: 10.10.2015).
  7. Steve Jobs introduces the Original iMac [Elektronnyi resurs]. URL: (data obrashcheniya: 10.10.2015).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo):