Bol'shakova Natal'ya Fridrikhovna, Ermakova Polina Andreevna Perm National Research Polytechnic University
Abstract. The article is devoted to the research of the impact of sound and music pieces in the advertising message. The authors aim at demonstrating the effectiveness of the impact on the advertising product consumer. The relevance of the topic is conditioned by the lack of information in this sphere, a low state of knowledge and a small number of studies.
Key words and phrases: реклама, звуковой код, музыкальный ряд, информационная направленность, восприятие, advertising, sound code, music pieces, information orientation, perception.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
Godin A. M. Marketing: uchebnik. Izd-e 5-e, pererab. i dop. M.: Izdatel'sko-torgovaya korporatsiya "Dashkov i Ko", 2007. 756 s.
Kevin Lein Keller. Strategicheskii brend-menedzhment: sozdanie, otsenka i upravlenie marochnym kapitalom = Strategic Brand Management: Building, Measuring, and Managing Brand Equity. M.: Vil'yams, 2005. 704 s.
Kulikova E. V. Reklamnyi tekst: lingvisticheskie priemy vyrazitel'nosti // Vestnik Nizhegorodskogo universiteta im. N. I. Lobachevskogo. 2009. № 6. S. 276-282.
Prangishvili I. G. Yazykovye osobennosti AMBIENT MEDIA // Filologicheskie nauki. Voprosy teorii i praktiki. 2014. № 8 (38). Ch. 2. S. 126-129.