Bol'shakova Natal'ya Fridrikhovna, Ermakova Polina Andreevna Perm National Research Polytechnic University
Abstract. The article is devoted to the research of the impact of sound and music pieces in the advertising message. The authors aim at demonstrating the effectiveness of the impact on the advertising product consumer. The relevance of the topic is conditioned by the lack of information in this sphere, a low state of knowledge and a small number of studies.
Key words and phrases: реклама, звуковой код, музыкальный ряд, информационная направленность, восприятие, advertising, sound code, music pieces, information orientation, perception.
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