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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. 3. Part 3. P. 143-145.
SCIENTIFIC AREA: Philological Sciences
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ACTUALIZATION OF THE "IDEAL WOMAN" IMAGE IN THE PERFUME DISCOURSE OF THE RUSSIAN-LANGUAGE AND GERMAN-LANGUAGE ADVERTISING

Ostapova Lyudmila Evgen'evna
Belgorod National Research University


Abstract. In the article the image of the ideal woman created in the perfume discourse in the Russian-language and German-language advertising is studied. The analysis is carried out from the perspective of gender approach, and the represented images are considered as a reflection of stereotypified representations conditioned by the peculiarities of different linguo-cultures.
Key words and phrases: , , , , , image, gender, gender stereotypes, discourse, perfume advertising discourse.
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