GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 3. Part 3. P. 143-145.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

ACTUALIZATION OF THE "IDEAL WOMAN" IMAGE IN THE PERFUME DISCOURSE OF THE RUSSIAN-LANGUAGE AND GERMAN-LANGUAGE ADVERTISING

Ostapova Lyudmila Evgen'evna
Belgorod National Research University


Abstract. In the article the image of the ideal woman created in the perfume discourse in the Russian-language and German-language advertising is studied. The analysis is carried out from the perspective of gender approach, and the represented images are considered as a reflection of stereotypified representations conditioned by the peculiarities of different linguo-cultures.
Key words and phrases: образ, гендер, гендерные стереотипы, дискурс, парфюмерный рекламный дискурс, image, gender, gender stereotypes, discourse, perfume advertising discourse
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Kirilina A. V. Gender: lingvisticheskie aspekty. M.: Institut sotsiologii RAN, 1999. 341 s.
  2. Malishevskaya D. Bazovye kontsepty v svete gendernogo podkhoda (na primere oppozitsii "Muzhchina / Zhenshchina") // Frazeologiya v kontekste kul'tury. M.: Yazyki russkoi kul'tury, 1999. C. 180-184.
  3. Pokoyakova K. A. Obraz muzhchiny v yazykovom soznanii russkikh i amerikantsev // Filologicheskie nauki. Voprosy teorii i praktiki. Tambov: Gramota, 2013. № 7-2 (25). S. 147-149.
  4. Tyurina S. Yu. O ponyatiyakh reklamnyi diskurs i reklamnyi tekst // Vestnik Ivanovskogo gosudarstvennogo energeticheskogo universiteta. 2009. № 1. S. 75-77.
  5. Connell B. W. The Big Picture: Masculinities in Recent World History // Theories & Society. 1993. № 22. P. 597-623.
  6. http://vk.com/parfumoff_ru?z=photo-2679687_111911722%2Falbum (data obrashcheniya: 13.02.2015).
  7. http://www.parfuemplatz.de/details.php?category_path=0_15_160_2955&p_name=Jil_Sander_Simply_40_ml_Eau_de_Parfum_Spray&link=fpp (data obrashcheniya: 13.02.2015).
  8. http://www.parfuemplatz.de/details.php?category_path=0_15_163_605&p_name=Lacoste_Touch_of_Pink_30_ml_Eau_de_Toilette_Spray&link=fpp (data obrashcheniya: 13.02.2015).
  9. http://www.parfuemplatz.de/details.php?category_path=0_15_169_2107&p_name=Paco_Rabanne_Lady_Million_30_ml_Eau_de_Parfum_Spray&link=fpp (data obrashcheniya: 13.02.2015).
  10. http://www.parfuemplatz.de/details.php?category_path=0_15_186_313&p_name=Giorgio_Armani_Emporio_She_30_ml_Eau_de_Parfum_Spray&link=fpp (data obrashcheniya: 13.02.2015).
  11. http://www.parfuemplatz.de/search.php/cat_id/0/manufacturer/Hugo+Boss (data obrashcheniya: 13.02.2015).
  12. http://www.parfuemplatz.de/search.php/cat_id/15/manufacturer/Dior (data obrashcheniya: 13.02.2015).
  13. http://www.parfuemplatz.de/search.php?cat_id=1489&manufacturer=GiorgioArmani (data obrashcheniya: 13.02.2015).
  14. http://www.parfuemplatz.de/search.php?cat_id=15&manufacturer=Joop (data obrashcheniya: 13.02.2015).
  15. http://www.parfuemplatz.de/search.php?cat_id=15&order=62&cat_name=Parfum_f_r_Damen&filter=&addfilter=20_152 (data obrashcheniya: 13.02.2015).
  16. http://www.parfumchik.ru/forwoman.phtml?iddesigner=446&letter=S(data obrashcheniya: 13.02.2015).
  17. http://www.parfumchik.ru/forwoman.phtml?iddesigner=709&letter=K (data obrashcheniya: 13.02.2015).
  18. http://www.parfumchik.ru/forwoman.phtml?idparfum=1764&letter=P (data obrashcheniya: 13.02.2015).
  19. http://www.parfumchik.ru/forwoman.phtml?idparfum=1976&iddesigner=47&letter=G (data obrashcheniya: 13.02.2015).
  20. http://www.parfumchik.ru/forwoman.phtml?idparfum=4505&iddesigner=47&letter=G (data obrashcheniya: 13.02.2015).
  21. http://www.parfumchik.ru/forwoman.phtml?idparfum=7&letter=G (data obrashcheniya: 13.02.2015).
  22. http://www.parfumchik.ru/forwoman.phtml?idparfum=824&letter=S (data obrashcheniya: 13.02.2015).
  23. http://www.parfumoff.ru/production/hugo-boss/femme-leau-fraiche/#duhi (data obrashcheniya: 13.02.2015).
  24. http://www.parfumoff.ru/production/hugo-boss/orange-charity/ (data obrashcheniya: 13.02.2015).
  25. http://www.spellsmell.ru/news/105163-guerlain/ (data obrashcheniya: 13.02.2015).
  26. http://www.spellsmell.ru/women/4160-tuesdays/doe-in-the-snow/ (data obrashcheniya: 13.02.2015).
  27. http://www.spellsmell.ru/women/chanel/gardenia/ (data obrashcheniya: 13.02.2015).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru