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Abstract. The article deals with moral values and ways of their representation in Russian and English fairy tales. The author gives the language interpretation of such moral values as good, diligence, wisdom and the system of seniority which are characterized by the binary principle. Despite the fact that these values seem to be universal, there is some difference in the range of importance determined by living conditions and historical development of the nation.
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Key words and phrases: ценностные ориентиры, лингвокультура, национальный характер, репрезентация ценностей, принцип бинарности, добро, трудолюбие, мудрость, уважение к старшим, moral values, linguoculture, national character, values representation, binary principle, good, diligence, wisdom, system of seniority
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Русский
