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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 7. Part 2. P. 27-29.
SCIENTIFIC AREA: Philological Sciences
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Babayants Vladimir Avanesovich, Babayants Vladislav Vladimirovich
North-Caucasus Federal University

Abstract. The article examines the problem of the growing negative influence of the English language on the German language, the excessive use of the anglicisms in the German speech, especially in the youth environment, not always conditioned loan of words or the creation of artificial English words inside the German language, which threatens the loss of its individuality and keeping as a cultural heritage.
Key words and phrases: англицизмы, глобализация, заимствования из английского языка, экономика, реклама, коммуникация, anglicisms, globalization, loan words from the English language, economics, advertisement, communication.
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