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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 9. Part 1. P. 48-52.
SCIENTIFIC AREA: Philological Sciences
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GENDER ASPECT OF THE ASSOCIATIVE STUDY OF THE OPPOSITION "MAN/WOMAN" IN THE KHAKASS AND RUSSIAN LINGUISTIC CONSCIOUSNESS

Borgoyakova Tamara Gerasimovna, Pokoyakova Karina Aleksandrovna
Khakass State University named after N. F. Katanov


Abstract. The article presents the results of studying the binary opposition "man/woman" by the material of the conducted free associative experiment. The analysis of the acquired Khakass and Russian associative fields indicates the common domination of the semantic clusters associated with the conceptions of virile strength and woman’s beauty. The difference in the filling of the associative fields identifies the differentiation in the importance of social and family gender roles and preservation of gender stereotypes in both contact cultures.
Key words and phrases: гендер, языковое сознание, бинарная оппозиция, образ мужчины, образ женщины, ассоциативный эксперимент, ассоциативное поле, гендерные стереотипы, gender, linguistic consciousness, binary opposition, image of a man, image of a woman, associative experiment, associative field, gender stereotypes.
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